How Can You Participate in a Circular Economy? o implement circular economy Imagine: Express your vision for a principles in your company, circular future while also identifying Tyou can follow the seven steps potential risks and challenges. of the Circular Navigator, as outlined by the University of St. Gallen’s Institute of Incorporate: Incorporate the circular 3 Management and Strategy. business model into your company’s culture, policies, procedures, and Impulse: Explore why your company operations. should adopt circular economy princi- ples, such as to attract customers and Implement: Execute the steps outlined talent or gain a competitive advantage. in the previous stages, such as recycling materials and optimizing resource Identify: Analyze your current situation consumption. to identify areas where circular princi- ples can be implemented. By following the seven steps outlined in the circular navigator, you can identify Ideate: Look beyond existing solutions areas where circular principles can be to 昀椀nd new ways to reduce resource implemented and realize the bene昀椀ts consumption and waste production. of a closed-loop system. Once you take action, you could save money on Integrate: Design your own consistent disposal costs, reduce your carbon ecosystem to ensure that circular princi- footprint, and create new business ples are integrated into every aspect of opportunities by attracting environmen- your company. tally conscious customers and talent. / 5