“ OUR FOUNDATION IS A STRONG CARING AND PERFORMANCE-ORIENTED CULTURE.” Christoph Loos, Chief Executive Of昀椀cer “We passionately create enthusiastic customers Our strategic objective is sustainable value cre- and build a better future.” This mission statement ation through market leadership and differentia- is based on the conviction that we grow together tion; market leadership in terms of relative market with the people around us – with our customers, share, and differentiation via the direct sale of our employees and partners. Personal exchanges portfolio. We will continue to follow the success- and the aspiration to never rest, only to improve ful course of recent years in 2020 and beyond, and get better, has put us in the position to pro- while emphasizing four proven strategic 昀椀elds of vide products, systems, software and services activity. We are investing in continuous innova- that are world-class. tion. In doing so, we will continue to rely on the core of our corporate strategy: the direct access to and partnership with our customers in the construction industry. Operational excellence in all processes helps to ensure our customers’ success and 昀椀rms up our leading position on the market. A high-performing global team with 30,000 employees works diligently every day to achieve these targets. This year’s Company Re- port will take you on a journey and illustrate how our Champion 2020 corporate strategy can be seen in everything we do. 10–11